1. Perception of Authority >
2. Beliefs & Behaviors are a reliable indicator of Future Performance.
3. Get. to. the. PROBLEM.
4. Discover, don’t convince.
5. Status is found in the Subtleties.
6. Put it in perspective, anon.
7. The person most qualified to convince the buyer is themselves.
8. Create order.
9. The inconsistencies are great threads to pull on during conversation.
10. Know thy Buyer.
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