1. Reframe, Reframe, Reframe!
2. If you do your job right you won’t need any fancy lines.
3. The smallest details can make the biggest impact.
4. Make them fight for it and the rest of the sale will be easier.
5. No amount of “value” added will overcome the resistance of a current state that is sustainable.
6. Selling is a series of mini sales.
7. Few.
8. Nobody wants to address the elephant in the room.
9. The secret to instantly being perceived as High Status.
10. Sound like the average salesperson, get treated like the average salesperson.
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