1. Address the Elephants in the room.
2. Status.
3. Your decks are costing you deals.
4. Ask the tough questions.
5. It can be a very thin line!
6. Start with the end in mind.
7. Fast No’s > Hope
8. Sales problems start at the top.
9. Behave differently, Get treated differently.
10. The more specific, the better.
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