1. Disarm the buyer, don’t sell.
2. Be Authentic.
3. Imagine the most competent engineer and dealmaker in one.
4. 3 paths…
5. Ask more questions.
6. It’s never about price.
7. Get the buyer to do all the selling.
8. Seek to understand, not sell.
9. Solve the *problem* not the symptom
10. Go for the NOOOOOO
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