1. Perception can become Reality.
2. Attack the Framing of a message.
3. The subtleties.
4. It all makes sense now.
5. Find their compelling reasons to Change!
6. Product knowledge is not the most important thing as a seller.
7. You get what you give.
8. Notice the mistake → Brush it off → Get back on track.
9. Always be Relevant.
10. The more subtle the better.
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