1. Success leaves clues.
2. Process → Outcomes
3. Keep the flywheel in motion.
4. Don’t oversell.
5. Touché John.
6. Unless the buyer feels the need to change they won’t.
7. Reframe of the day.
8. Them first, then you.
9. Prioritize action. Motivation is a bonus.
10. It’s not about what you’re trying to sell. It’s about what they’re trying to buy.
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